Above: Mark Zuckerberg as featured in a recent deepfake video clip. Credit: Fair use.
The specificity of a deepfake video clip is that it easily passes as an authentic document. What the person is saying seems to be completely plausible no matter how inflammatory the words. Deepfakes don't strike the viewer as fake at all. The recent deepfake video clip of Mark Zuckerberg revealing his dark strategies and allegiance to Spectre is convincing; it seems real enough. The deepfake clip has a force of being indistinguishable from a bona fide and credible video.
Given these parameters, the deepfake does not present any new dynamic to the Internet user. The primary dynamic of the Internet is the law of undecidability. Anything encountered on the Internet may be true or it may not be true--it's very hard to say with certainty.
The deepfake is further evidence of the basic rule: this, which we are looking at, may be real and scandalous, or it may be an AI-created fake... who knows? The Internet is the quintessential domain of doubtfulness.
As Jean Baudrillard commented in 1995: "We are in a kind of fractal truth: just as a fractal object no longer has one, two or three dimensions, but 1.2 or [say] 2.3 dimensions, so [then] an event is no longer necessarily true or false but hovers between [say] 1.2 or 2.3 octaves of truth."
(13 June 2019)